Help article
What do direct and recommendation mean in live report / statistics?
The live report gives you an idea of how your app is being used. It focuses on the most important metrics, so you can get a quick overview.
Tip
You’ll also see the following hints when you hover your mouse over the content in the live report.
The fields are organized as follows:
| Term | Meaning |
| App Launched | Counts each time the app is launched on a given day. For example, the app is launched each time a push notification is opened. |
| App Preview | If your app is accessed via its URL on a device such as a PC or Mac, users are directed to a so-called landing page. This page displays a preview of your app on the left side. On the right side, you’ll find the QR code and additional instructions for installing the app. |
| App Downloads | When an app is opened for the first time on a new device, this is counted here. This is an important indicator for seeing how widely your app is being used and whether new users were added on that particular day. Note: Users who uninstall and then reinstall your app are also counted here due to system limitations. |
| Direct | If someone accesses the app directly via its URL—by typing it manually into a browser or downloading it from Google Play or the Apple App Store—this is listed here. |
| Recommendation | If you share your app’s URL as part of promotional efforts in your emails, Facebook or Twitter posts, or via a direct link from your website, this falls under this category. So every time someone clicks your app link and accesses the app, it counts as a referral. |
| QR Code | As with “Referral,” this applies to the app’s QR code. You can obtain this, for example, in the App Management section, via email from us, or through the app’s landing page. When the QR code is scanned, the device will take the user directly to your app. Tip and Note! If your app is already available in one of the app stores, the device will be recognized upon the first visit, so the user will be directed straight to the respective store—depending on whether they’re using an Android or iOS device—where they can download the app much more easily. |
| App Downloads | This refers to the total number of apps downloaded for the first time. It thus reflects the app’s overall distribution across different devices and among users. |
| Installations | This indicates that the app has been permanently installed on the user’s device. |
| Active Users | This shows the number of unique, identifiable returning users over the past 180 days. Note: This is an estimate and, for technical reasons, cannot be determined with exact precision. For example, if users enable their browser’s private mode or switch browsers, they are counted as a new active user each time. |