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News from the world of apps and mobile solutions


Rethinking Local Tourism - The Sauerlandfenster App

As a property owner, you have a variety of options for showcasing your properties to guests, facilitating bookings, or even...

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The Web Is the New App Store - App Marketing 2.0

When it came to marketing apps, there was really no way around the well-known app stores, such as Google Play or the Apple App Store. The Pl

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Advance—or perish: Are you a digital master?

In my last blog post, I talked about the fun factor in digitizing your own business: experiencing new possibilities and

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No Automation, No Fun: Have Fun with Your Digitization

Exactly—today’s title is meant to be fun. Because that’s what it’s all about: having fun with digitalization. Only a mischievous person would think otherwise. And basically, it’s

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And forever the timeline beckons? Why one Facebook page isn't enough

Whether you're a business owner or a private individual, there's no getting around Facebook. The platform is everywhere and a part of every situation—and, by the way, when it comes to...

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Four hard facts: If you don't digitize your business, you'll lose money and your reputation

Companies that fail to keep pace with digitalization lose revenue year after year. It’s time to rethink their approach and take advantage of the benefits. The digi

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Simply more service—for you and your customers

A warm hello to all business owners, It has never been easier than it is today to stay connected with your customers. Modern cell phones and smart w

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Here's how: A booking agency as an example of smart app use

Let's get started! – Digitalization Made Easy, Part II In the first part of our series, we set the stage for digital transformation: What

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Building trust through digital pre-sales initiatives: Drumming 2.0

Whether you're a business owner or a private individual, there's no getting around Facebook. The platform is everywhere and plays a role in every situation—by the way, at Be

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New blog series "But now! - Digitization Made Easy"

They still exist: traditional business owners who waited a long time to digitize their companies because they hoped this “trend” would pass

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Your customers are everywhere—and so are you!

“Search online, buy offline” is more popular than “search offline, buy online.” Nevertheless, both trends show that omnichannel strategies are indispensable.

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Brought to the point of contact: Your app as a digital customer magnet

Apps provide ongoing value to your existing and new customers and serve as digital touchpoints. This means that even companies in traditional industries

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5 tips to ensure the new loyalty and customer card is an instant success.

Yes, you read that right—loyalty cards! Wasn't that a thing from before the digital age, back when there were no smartphones? No, even today

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The most important tool for bringing you even closer to your customers and fans!

Yeah, it’s not just a smartphone anymore—no, it’s a piece of jewelry—something that also tells the time. 😉 “Smartwatch” is the slightly more technical term for the

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On smartwatches, invisible updates, and other things

You either love them or hate them. That’s how you might describe smartphones if you don’t own one yet. In any case, fewer and fewer people are feeling this way

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Full steam ahead! Windows Phone, cars, and much more...

Go all out now. What good is an app that not every smartphone user can use? Starting today, we’re expanding your app’s reach by

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Curtain up? Not yet, but soon...

Project NG – An Overview of Features. While you, our valued users, are busy running your businesses and looking forward to the coming summer

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An enterprise app is worthless ...

…at least without a marketing strategy. These tips will help you promote your app. The idea that your app might not add value to your business has

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"Mobile" is misleading! And other important facts about mobile marketing.

© Picture-Factory - Fotolia.com The word “mobile” is misleading, because mobile marketing isn’t always mobile… Mobile marketing means

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AppConfector presents: Singer Dean Collins and his app

“Whether it’s classical, jazz, rock, pop, blues, soul, or heavy metal—it’s always about emotions” Interview with and information about Dean Collins, his M

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No business is too small to benefit from an app!

Apps are suitable for every industry. Whether you run a nonprofit organization or an insurance company, sell clothing, or operate an emergency plumbing service

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Appsolut: A Piece of Cake, Part 2: 3 Steps to a Finished App

© michaeljung - Fotolia.com Part two of our "Appsolut Easy" series: How to set up your app as quickly as possible so you can share it with your customers

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AppConfector presents: GoWildWest Ranch

In our testimonial series, we’d like to introduce you today to GoWildWest, its founder Isabel Probst, and her experience with one of our apps

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The 5 Most Important Reasons for an Enterprise App

An app is your ticket to the most direct way to reach customers ever: their cell phones! Our world is going mobile. Or rather, it already has. Fr

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Why a mobile store is so important for entrepreneurs!

The Mobile Store – The online store that does more! Two-thirds of Germans enjoy shopping online. The reasons are obvious: It’s b

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Your app's live report—your success at a glance

Having an app is essential for modern businesses today. Having control over all areas is just as important. With the live report, your

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It's a piece of cake! How to successfully create your own app for your business

You already know this: Apps are a modern and effective way to connect your customers with your business. And they’re already indispensable for

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