Help article
Why and why does my app have an app address?
The apps you create with us correspond to the definition of progressive web apps. This type of app is modern and extremely forward-looking.
They combine the conventional possibilities of a native app, in terms of interactivity and excellent user experience, with the advantages of a mobile website in terms of fast usability, reach and findability in all search engines.
A PWA, also known as an abbreviated version, is no longer dependent on the store as a distribution channel. Such apps can now be distributed much more easily on the global Internet like a conventional website.
All PWAs are also given a unique Internet address, just like a website. Just like www.amazon.de or ebay.com, for example, your app also has such an address.
Where can I find my current app address?
You can find it in the administration at any time in the header area at the top left next to the logo. In this case it is tierheimdorsten.app.
With this address, the app is almost always directly accessible via any search bar on your smartphone, tablet, PC or Mac.
If you previously had to search for the name of the app in the AppStore apps on your smartphone and hope that users would find you directly in the first place, this is always the case with the address.
My app is also listed in the search engines!
If users enter the address incorrectly, this is not a problem. Just like a website, your app and its content will be found by search engines after a certain time and visited repeatedly. All content is displayed in a searchable and findable form on Google, Bing and other search engines.
This is a striking difference between apps from the store, where this is still only possible to a very limited extent.
Furthermore, users who call up your app directly via your address can start using it straight away and do not have to wait for an unnecessary download beforehand. This also happens on PCs and Macs, where the App Store does not play a major role.
Users almost no longer download apps via the stores
Using an app with the help of an address reflects a clear trend among all mobile users, who download few to no more apps via the previously known stores.
The majority of all users use the aforementioned search bar on all their devices, which is usually directed to a stored search engine via the internal search.
However, if your app is now displayed as a result in the AppStore or Google Play, users usually save themselves the download, several clicks and usually an occasional login via password or fingerprint. Due to the unnecessary waiting time, users skip the result and usually fall back on other results that return a faster information experience.
Your PWA is in good hands here, as it can be used immediately and without any significant delay. Users can then decide on the installation while they are using it.
This saves you and your users valuable time and has a positive effect on recurring customer contact with your company.
And installation on smartphones such as the iPhone and Android devices and desktop PCs and Macs is so simple and intuitive that it takes no time at all.