Blog Article
"Mobile" is misleading! And other important facts about mobile marketing.
The word “mobile” is misleading, because mobile marketing isn’t always mobile…
Mobile marketing primarily means that you can reach your customers directly with your offers and news on their mobile devices anytime, anywhere. Whether they are currently on the go themselves or not. They might be sitting on the couch surfing the internet on a tablet or smartphone when your message reaches them. Placing ads on mobile devices—that, in a nutshell, is mobile marketing.Wikipediaputs it a bit more elaborately:“Mobilemarketing is the term used to describe marketing activities that utilize wireless telecommunications and mobile devices with the goal of reaching consumers as directly as possible and guiding them toward a specific behavior.” But that’s not all:
What else can mobile marketing do?
Mobile marketing involvesnot only sending informationand offers to customers, but also collecting information. For example, usinganalytics tools that can be integrated into an app. And it also includes the sale of real or virtual products. So what mobile marketing can do is now clear: It can reach your customers directly with information and also transmit information from your customers to you. You and your customers can communicate directly with each other, regardless of location. And that, in turn, can lead to sales, scheduling appointments, and more.
What are its advantages over other types of marketing?
Mobile marketing is more direct and effective. This is because the prospect receives exactly the information they want. For example: If a prospect has downloaded an app and enabledpush notifications, they also want to be notified about promotions and other news via push. This is just one of many examples, but a significant one. After all,7 out of 10 app usersalready have push notifications enabled in their apps. This makes mobile advertising extremely effective compared to unwanted pop-up ads or annoying banner ads—which no customer would voluntarily ask for. In contrast to traditional marketing via print or radio ads, which is steadily declining (see statistics below), mobile advertising is on the rise and is even poised to overtake them.And that will happen this year.
The Future of Mobile Marketing
The future of mobile marketing is therefore bright. The next generations are already growing upcompletely mobile. And the older generation is catching up as well, with cell phones and tablets—and soonother mobile devices—as their constant companions. A brief comparison of media usage figures:<
| TV | 2009 – 45% | 2012 – 38% |
| Online | 2009 – 25% | 2013 – 20% |
| Radio | 2009 – 17% | 2012 – 12% |
| 2009 – 9% | 2013 – 4% | |
| Mobile | 2009 – 4% | 2013 – 20% |
Source: eMarketer via Socialmediatoday.com
Mobile marketing could become the most important advertising medium of all time; it is already the most direct way to reach your customers today.
How important do you consider mobile marketing to be?
You might also be interested in these articles: