Blog Article

A corporate app is worthless ...

…at least without a marketing strategy.

These tips will help you promote your app.

You certainly didn’t think your app might have no value for your business. And neither did we, of course. The headline is still true, because:

A corporate app is worthless as long as no one knows about it!

That’s why we’re providing you with tips on how to promote the app you’ve created. Attract new customers and boost your revenue.

It’s simple: Get the word out about your app!

Don’t have an app for your business yet? Then you can create one withAppConfector—risk-free,free of charge, andwith ease.

How to make your app valuable for your business:

Ideally, your mobile marketing and app promotion should start before you’ve even created your app, so that it attracts its first users right after launch. But of course, our tips also work for apps that have already been released.

Start with your website.Place the information that an app will be available soon in a prominent spot on your homepage. Ideally, of course, on the front page. (A client example:GoWildWest) It’s best to also create a separate subpage or landing page for your app where you explain its benefits in detail. And finally: Write about the upcoming app on your company blog—if you have one.

Here’s a customer example of such a subpage or landing page:Pizzeria David

Tips for a good landing page:

A good landing page should include the following elements:

An explanation of why you want to offer your customers an app, how the idea came about, and what features your app will have.
Information about the possibilities your customers will have with your app. For example, shopping on the go at any time, reserving a table, receiving exclusive information and coupons via push notifications just for app users, etc. The benefits must be clear to your customers so they’ll download the app.
Information about future promotions to be launched via the app.
The expected release date of the app.
An appealing image.

And once the app is finished, update the page as follows:

Upload one or more screenshots of your app.
Link to the download page with a brief explanation of the various download options, such as via a direct link through the mobile browser, via a QR code, or through the app.
Publish up-to-date information about future promotions related to your app

Here’s an example of a download page:Dean Collins App

Extra tip: After publication, enable smart redirection so your customers are automatically taken to the app’s mobile web view and can use it without downloading it.

Linkto your app’s landing pageeverywhereor, after publication, directly to the download page. For example, on all your social media channels such as Facebook, Google+, Twitter, Instagram…

Continue to regularly promote your app on yoursocial media channelseven after release. For example, launch exclusive promotional campaigns for app users or entice them with mobile coupons to increase user engagement.

For example:

The Swiss company GoWildWest Ranch demonstrates how Facebook advertising for the app works.

You can find more about GoWildWest Ranch here:Testimonial

Or like this:

Dean Collins and his marketing team are promoting the app on Twitter.

You can find more about Dean Collins here:Testimonial

Ask your fans and followers to “like” andshare the information. A small request often has a big impact. This will help you further expand your reach.
Create a video about your app in which you visually explain its benefits and features to your customers.This is exactly whatour entrepreneur Michael Ehry did, for example:Watch the video. Also linktothis video on your landing page and post it on Facebook and other platforms.
You should also include a mention of the app in youremail communications, such as your newsletter.
And how about using apodcast as an advertising tool?Wikipedia explains in detail how to do this:Produce a podcast
In this mobile world, don’t forget about paper.Your promotional flyer surely has room for a small app ad, such as a QR code and brief information with a screenshot of the app. QR codes can also be neatly incorporated into letters, posters, menus on display, and business cards.
Also, mention your appin person or over the phonewhen interacting with customers. This way, your customers are immediately informed and can ask questions and possibly even share their suggestions. And after the launch, you’ll receive valuable feedback.
Of course, you can also integrate information about your app into other advertising channels, such asradio and television.

Finished going through the list? Great! Then let’s move on. For example, with your first promotional campaign—a mobile coupon.

Find more information on mobile marketing here:Read the article

Did we forget anything? How do you promote your app? Which type of advertising has been most successful for you? We look forward to your comments!

P.S.: You’re now a mobile business. Make sure your ads reflect that. An interesting article on this topic was recently published with further details:Here