Blog Article
New blog series "But now! - Digitization Made Easy"
They still exist: traditional business owners who waited a long time to digitize their companies because they hoped this “trend” would pass. When the digital world was here to stay, they finally launched a website, set up an email address, improved their Google ranking—and then thought, “Great, I’m digitized. Done.”
But beware, dear entrepreneurs: The aspects of digitalization mentioned above are more like the essential basics of today and represent only the foundation for true digital transformation.
You, too, can successfully digitize your business
To effectively digitize your own business and take it to the next level, more is required: It’s about optimizing nearly all processes of your business model through digital, information, and communication technologies. Whether sales or logistics, procurement or manufacturing, marketing or availability: Thanks to digitization, these areas can be reimagined and implemented.
Nevertheless, digitalization is not rocket science: Today, anyone is capable of presenting themselves and their company profitably across all channels—without needing to be a developer or a digital native. We’d like to show you exactly how in this new series, “Let’s Get Started! Digitalization Made Easy.”
We support you on your journey to a digitalized business
Your own app can be an essential component of your company’s digital transformation. It opens up numerous opportunities for your marketing and communication with customers that you can leverage quickly, easily, and, above all, successfully.
But apps aren’t the only way to dive into digital transformation profitably: there are other ways to shape your business in a way that’s tailored to your target audience and in line with the times.
The goal of this series is to show you, through step-by-step guides, best-practice examples, and valuable tips, exactly how you can quickly and easily make a digital impact.
We’ll take you on an exciting journey through a wide variety of industries and show you how our customers and partners are making a big impact in digitalization with limited resources. Whether retail, services, skilled trades, healthcare, education, media, or much more: Stay one digital step ahead of your competition!
Meet customers where they are: App-solutely easy and App-solutely successful
Let’s start with the benefits of an app for digitizing your business. As you read in our last blog post,your app serves as a touchpointthat gives you direct access to your customers, allowing you to communicate quickly on the go, share information, and create emotional engagement. This keeps you always up to date and just a click away—a convenience customers love.
In addition, customers are increasingly using all channels for their purchases, as you could read in the post“Your customer is omnipresent—be there too!”: With your app, you can always be there at the right micro-moment to meet them exactly where they are, build loyalty both online and offline, and offer them everything they’re looking for.
As you can see, everything points to an app—and it gets even better: This step toward digitalization is much easier than you might think! In the following, we’d like to walk you through the actual implementation of an app in detail.
Ingredients for a successful digital transformation? You and your app!
The list of ingredients is quite short compared to the impact: You’ll need an app, a business (or several), motivation, and a little time. Let’s get started.
1. Plan your app
Create an app with us or using alternative app builders—your app. There’s usually a free trial period to get familiar with the process.
Before you decide which content and features you want to use—and, above all, which ones meet your customers’ needs—you should do something else first: drum up excitement!
2. Let your customers know about your app!
Announce your app on your websites, talk about it on your Facebook account, and use email campaigns, newsletters, and Twitter to publicize the app.
And even when you’re on the phone with a customer or speaking with them in your brick-and-mortar store, you should take every opportunity to mention your app and its benefits.
Also ask about your customers’ preferences, gather feedback, and stay in touch.
In a nutshell, you could say: Treat your future app like a new product!
3. Create the App
When it comes to content and features, it’s essential that you focus on your customers’ needs, not your own. Take advantage of our free, no-obligation trial period if you’re unsure at the start—and feel free to ask our customer support team for advice; we look forward to your call!
4. Design? You’ve already got that!
Surely your business already has a logo, and perhaps its own colors and font. Great—then you should definitely use them for your app too! Thanks to user-friendly editors, setup is quick, easy, and straightforward—so your customers can find what they’re looking for even more easily.
5. Off into the digital world!
You’re ready—and you can go live right now! Make your app available on the Play Store and App Store, and use all available channels to let your customers—and potential customers—know about your new tool.
You can add, optimize, and modify many more features after your app goes live. However, the key is to attract and retain your customers with a clever mix of content and products.
If all of this seemed too theoretical, look forward tothe next post in our series. There, we’ll use success stories to explain in practical terms how our customers have brought their apps to life.
Links to our blog posts:
https://www.appconfector.de/blog/2016/08/ihr-kunde-ist-omnipraesent-seien-sie-es-auch/
https://www.appconfector.de/blog/2016/07/auf-den-kontaktpunkt-gebracht/