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Why Progressive Web Apps (PWA for short) fuel your business?


Progressive Web Apps are just like regular websites—only better. In a modern web browser, they show off their superpowers and become …

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Discoverable

Recognizable as an app and directly discoverable and searchable via search engines like Google. Once found, they can be used immediately without a lengthy download.

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Installable

Available on all devices—including smartphones, tablets, PCs, and Macs—right on the home screen—without the hassles of app stores.

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Linkable

Easy to share via the app’s URL, without a complicated installation process. Whether via email, social media posts, or a scannable QR code.

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Network-independent

Works offline and with poor reception. Launches quickly and temporarily stores user data until a new connection is established.

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Progressive

Works for everyone, regardless of which web browser they use. Depending on how modern the browser is, more features—such as push notifications—can be enabled.

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User engagement

Makes it easy to retain users through push notifications, even when the user isn’t looking at the app. Notifications can be sent to users even if they haven’t installed the app.

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Responsive

Adapts to any screen: desktop, phone, tablet, or whatever’s next. In the long term, it serves as an alternative replacement for the existing website.

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Secure

Secure connections prevent data theft and guarantee data integrity. Your users will feel all the more secure.

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Fast and High-Quality

Despite the app’s fast performance, it still gives users the feeling that they’re using a native app.

Goodbye to App Store Requirements

You can publish without preliminary reviews or waiting periods. There are no additional costs for developer accounts. There’s no red tape, and you can determine the content yourself without outside influence.


In addition to all these benefits, recent studies show that this approach brings you significantly more users, since it eliminates the cumbersome, multi-step process of installing an app from the store.

And to find out why the World Wide Web is the better place to market your app, read our article “The Web Is the New App Store – App Marketing 2.0.”

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