Blog Article
No Automation, No Fun: Have Fun with Your Digitization
Exactly, today’s title is meant to be fun. Because that’s what it’s all about: having fun with digitalization. Only a mischievous person would read anything sinister into it. And ultimately, that’s the key factor: how you approach the matter, take on this challenge, and step into this truly wonderful world.
I take the view that topics like these can actually be fun. And that goes for the initiator—you, as an entrepreneur—as well as for the consumer or customer. Let’s explore this idea together.
When you enjoy your work and the subject matter, even things that initially seem complicated can be implemented with enthusiasm. That alone makes them significantly easier. Let me present a few arguments in favor of this.
Think of yourself as a budding digital master with a penchant for automating your processes—because that’s exactly what you can be! Let’s get more specific here—and use your own mobile app to demonstrate what will be fun for everyone involved.
Fun 1: Where do you want to go today? – New possibilities
With the app builder, you already have access to 16 modules and functional areas. Roughly speaking, that means you have over 300, if not 1,000, possible combinations and applications. Spoiled for choice? Not at all! As I said, it’s up to you and your mindset. See it as an opportunity to be truly unique and really good at what you do.
You can let your creative ideas run wild and perfectly assemble your control center for your customers’ mobile phones. No, forget about perfectionism here. These days, it’s all about small, incremental steps—also known as iterations. Experimenting with the different possibilities means that while you’re pursuing a goal, you’re primarily looking for a first step. You’ll then build everything else step by step, relying primarily on feedback from your users and employees.
In addition to the standard basic information, create an initial concrete path for your users. This could be table reservations for your restaurant, the ability to order the highly sought-after products from your souvenir shop via mobile, or the best recipes from your cooking studio in downtown Wanne-Eickel.
Tip 2: Make everything a little simpler and more relaxed
This brings us to the next point. The goal is always to provide your customers with at least one clear digital benefit. As listed in the examples, this can still be very straightforward. Because even that alone makes it easier for your customers to use your products and simplifies re-engagement.
But it gets even better: Depending on the solutions you implement, it also simplifies your own processes as a business owner, since the resulting standardization eliminates manual steps for you.
For example, you no longer have to “get your hands and ears dirty” to the same extent when taking orders over the phone. Fewer explanations, fewer repetitions, but change requests processed faster because they’re handled digitally. What remains is more time for your business, for your visions, innovations—whatever else you’re planning and doing.
Benefit 3: Sit back and watch: How your business grows “as if by magic”
With the gradual integration of additional features, you’ll temporarily witness your digital app project take on a life of its own. The same will happen, by the way, with communication with existing and new customers.
The user numbers will show you that your app is in use and, in the best-case scenario, will drive a shift in revenue—and, of course, generate new revenue—across many areas of the company. Not to mention that you’ll realize just how much time you suddenly have available, which you can use intelligently and purposefully.
Benefit 4: Get input and improve: Customer feedback
For all the points you’re happily implementing with the underlying goal of benefiting everyone involved, customer feedback is, of course, indispensable. To achieve this, you must realize that your customers are first and foremost people, and only then consumers. For you, this means: generate enthusiasm and turn your target groups into your fans.
People want to be part of an interesting story. Allow that to happen and take your customers along on your journey; make them a part of your project.
In concrete terms, this means giving everyone interested the opportunity to shape the process and participate in its development: simply keep asking for their opinions, ideas, and wishes. You will receive constructive feedback—and that is worth its weight in gold.
This praise will personally encourage and motivate you. But even critical or even negative comments and feedback can and should spur you on to continually improve what you offer. This way, you can not only satisfy and delight your customers but also gain a competitive advantage.
Tip 5: Delegate Manual Tasks
Finally, I’d like to mention in this last point that your mobile solution shouldn’t be an end in itself. It’s about much more than that—namely, you and your work on the business. That’s right, not in, but on. Because you need time for visions, development, and growth.
Your mobile app will take work off your hands in the medium and long term and create the necessary breathing room to move forward. That alone is rewarding, but the whole endeavor will also give you a business advantage and thus bring you even more satisfaction. With these thoughts in mind, you’ll be on the right track.
All of this should at least shake up your previous way of thinking on the subject, if you have still doubted the value of your automation and viewed it as a burden. It isn’t; you can look forward to these changes with confidence!
We wish you every success in implementing your fun and well-thought-out projects.
Give us a like or leave an interesting comment on the topic—we look forward to your input!