Blog Article
5 tips to ensure the new loyalty and customer card is an instant success.
Yes, you read that right—loyalty cards! Weren't those a thing from before the digital age, back when there were no smartphones?
No, even today, these so-called old-school stamp cards can be revamped and operated digitally with ease.
Tip 1 – Ideal for businesses with a local storefront.
Let’s save plenty of paper and eliminate manual stamping. With your own app, you can offer your users and customers the right cards directly from within the app.
Quickly selected as a module in the app management and immediately visible as a menu item in the app—the biggest hurdle is cleared.
Tip 2 – But before you dive in, pause for a moment and be cautious.
This marketing tool is one that requires a long-term approach. After publication and digital distribution, the impact only becomes apparent over time.
As is well known, the result is a stronger and more reliable customer base that you should definitely build upon.
Tip 3 – Distributing the map is easier than you think.
With the capabilities of your own app, you’ve already established mechanisms to repeatedly highlight your mobile presence and showcase it in the best light.
Now, with the digital stamp card, however, there’s the added factor that general marketing campaigns promoting the app can be linked to the card. This inevitably creates a stronger pull effect, where the loyalty card is perceived as an added value, further fueling the installation or download of your app.
As a result, your users have one more reason to keep the app on their phones and open it more often. Plus, the card is always perfectly at hand. “Oh, I forgot” is then a thing of the past.
Tip 4 – Different variations of loyalty cards are easy to create and show what works best.
Whereas in the past you had to print 1,000 cards and could only see the results in practice, today you can test a second or third variation alongside the main card in no time.
Either sequentially—by digitally withdrawing previous, unstamped cards—or side by side, allowing users to choose the card that suits them best.
Tip 5 – Stay tuned; the future holds untold possibilities.
Due to the card’s digital nature, it can be promoted more actively in the future. Users who access the card irregularly can be encouraged—in some cases automatically via push notifications—to
It will also be interesting to see in detail how long the issued cards are kept or the average retention period of the cards.
Technology will make all of this and much more possible in the near future.
So stay tuned and get started with your first trials.