App-solutely child’s play! How to create a successful app for your business

You have known it for a long time: apps are the modern, effective way to connect your customers with your business. And they are already indispensable for every smartphone user. People always have their phone with them. With an app, information reaches your customers without delay.

This guide helps you design a successful app tailored to your business, without any programming skills.

Promote your app – even before it goes live

Step one: tell your customers!

• Announce your upcoming app on your website.
• Advertise it in your emails / newsletters and on Facebook and Twitter.
• And remember to mention your upcoming app whenever you speak to customers, in person or on the phone.
• Use customer feedback to build what your customers want into your future app.
• In short: market your future app just as you would a new product.

Your customers know and are waiting. But where to start? Build the app for your customers, not for yourself

• First, think about which content and features your customers need.

• Then decide which package best suits your customers’ needs.

• If you are unsure, you can always begin with the free Starter package and upgrade at any time later on.

• Our support team is also happy to help you decide which package is right for your business.

Spending lots of time designing your app…

…is something our app builder spares you! You do not need any programming skills either. Once you have signed up, you can get going straight away. The site takes you quickly and easily through creating your app.

• Simply click on the individual modules and edit them one by one.
• When choosing them, always keep the benefit to your customers in mind.
• If in doubt, start small. You can add new modules to your app at any time later on, free of charge.
• The site is easy to use, self-explanatory and full of helpful tips.

If you still need help, our help page and our customer service are there for you as well.

Make the app part of your business:

Your app is ready. Spread the good news: point to your app every time you are in touch with customers.

• Link to the app from your website and your social media pages. That way smartphone users go straight to the app.
• The link to your app also fits nicely into emails and newsletters.
• Use the QR code as a link to your app in everything you send to customers, such as brochures, flyers or invoices.

Your customers know about it. What now?

You have made sure the app is promoted on every channel. The first customers have already downloaded it, and now the rule is: keep at it.

• Keep mentioning your app regularly when you talk to customers, especially new ones. That way your new app stays on your customers’ radar in the future too.
• Ask your customers for feedback to find out which features would make your app even more useful to them.

Here is the second part of the child’s play series: Your finished app in 3 steps

Want to get going right away? You can start here: See our packages

You will find more information on a successful start on our homepage here.

Would you like to know what our customers have experienced? Read how the GoWildWest Ranch uses its app, watch the E-Bike Company’s video about its app or browse our example apps!

Thoughts, ideas, questions? We are always glad to get comments from our readers!

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