5 tips to make the new loyalty & customer card a success from day one

Yes, you read that right: a loyalty or customer card! Wasn’t that something from before the digital age, the time without smartphones?

Not at all: even today, the good old stamp card can be given a fresh start and run digitally with no effort at all.

Tip 1 – Ideal for any business with a local shop.

It saves plenty of paper and manual stamping. With your own app, you offer your users and customers the right cards straight from within the app.

Pick it as a module in the management area, and it appears as a menu item in your app right away – the biggest hurdle is already behind you.

Tip 2 – But before you rush ahead, pause for a moment and take care.

This is a marketing tool that is meant for the long term. Once you have published the card and handed it out digitally, its effect only shows over time.

What it leaves behind, as we know, is a firmer and more reliable customer base – something you should definitely build on.

Tip 3 – Handing out the card is easier than you think.

With your own app, you already have ways to point people to your mobile presence again and again and show it in the best light.

With the digital stamp card, though, there is one more factor: your general marketing campaigns for the app can be tied to the card. That inevitably creates a stronger pull, in which the customer card is seen as extra value and gives the installation or download of your app an even bigger boost.

After that, your users have one more reason to keep the app on their phone and open it more often. And the card is always at hand. “Oh, I forgot it” is a thing of the past.

Tip 4 – Different versions of the customer card are easy to make and show what works best.

Where you used to have 1,000 cards printed and could only see in practice whether they worked, today you can test a second or third version alongside the first in no time.

Either one after the other, if you like, by digitally withdrawing earlier cards that have not been stamped, or side by side, so that each user can pick the card that suits them.

Tip 5 – Keep at it: the future holds undreamt-of possibilities.

Because the card is digital, it can, for example, be promoted more actively in future. Users who only reach for the card now and then can very well be encouraged by push notification, partly automatically.

It will also be interesting to see in detail how long the cards handed out stay in use, or how long people keep a card on average.

The technology will make all this and much more possible in the near future.

So keep at it, and get started with your first trials.